Kristen Bell and Jason Dohring of Veronica Mars fame were on the cover of the latest issue of Entertainment Weekly for a feature on the upcoming film due out in theaters on March 14th. The film, 7 years in the making broke Kickstarter records and turned what was once no more than a dream and internet rumor into the little film that could. Veronica Mars ended its run in 2007 on the CW after 3 seasons and a network shift. The series quickly became a cult hit and the abrupt cancellation of the series left fans, or Marshmallows as they’re called, clamoring for more.
Over the years, there would be statements from both show creator Rob Thomas and star Kristen Bell about wanting to reunite for a film with Thomas’ claiming to have a story idea already in mind. It seemed to be no more than a wistful fantasy. Then on March 13, 2013, Rob Thomas announced a 30 day Kickstarter campaign to finance the film. The projected goal? 2 million dollars. That figure was met within the first 12 hours and the project garnered the greatest number of supporters in Kickstarter history with 91, 585 fans donating a total of $5,702, 153 to the cause, setting a precedent for how studios can finance films for the future and ensuring the return of all principal cast members. The end result for Thomas and co.? International distribution of the film (to date it is set to hit theaters in the U.S. and Canada), a web series, books and talks of a possible sequel or revival via a subscriber provider a la Netflix, which would provide a loophole for the actors involved who are currently under contract on other projects.
Warner Brothers, who is releasing Veronica Mars, has shown increased support in the film since its inception last spring.
According to Entertainment Weekly, the studio agreed to pay for an additional day of shooting last October to clarify a subplot featuring Veronica and her father, Keith, that is central to the film’s plot. Additionally, Warner Bros. asked and paid for a prologue narrated by Veronica that provides a summary of her life to date, thus making the film accessible to newcomers who had never seen the series. The studio also footed the bill for all of the incentives (T-shirts, autographed memorabilia, hometown premieres, etc.) that were promised for donating to the film. It is unclear as to whether or not the studio is open to funding additional Veronica Mars projects, but star Kristen Bell already claims to know the number the film must gross in order to be in contention for a follow-up. Last week, the studio launched their Veronica Mars “Race to the Box Office” website aimed at fan participation. Fans who join the race on the site can work together to unlock special features such as exclusive clips by promoting the film in the ways listed on the site. The page will also release content such as character profiles on a daily basis.
Meanwhile, fans will have a book series, a web series, special screening events and a reunion at this year’s Paley Festival to tide them over. The first Veronica Mars novel titled The Thousand Dollar Tan Line is due in stores on March 25th and picks up where the film left off and features beloved characters Logan Echolls, Mac Mackenzie, Wallace Fennel, and Dick Casablancas. Details on the web series however, which was announced in January by the CW are scarce. The series will likely consist of six to eight 10-minute segments featured around Ryan Hansen’s character Dick Casablancas and it likely to premiere after the film. Meanwhile, AMC theaters is reporting sell-outs of fan events scheduled to take place on March 13- one day before the film bows resulting in the chain adding additional showtimes.
What are your thoughts on the Veronica Mars movie? Will you be watching? Check out the trailer and a clip from the film and give us the scoop!