Shia LaBeouf has taken his performance art on the road with a new collaborative project with Luke Turner, a meta-modernist, and Nastja Sade Ronkko, a Finnish performance artist titled #IAMSORRY. The secret project began today and will run through Sunday at the Cohen Gallery in Los Angeles.
According to the news release on the performance art piece, “Shia LaBeouf is sorry. Sincerely sorry. He will be in situ at 7354 Beverly Boulevard for the duration. Implements will be provided. Free admission.”
Sources say Shia is seated at a table in a small, boxy room at the rear of a Los Angeles gallery with a paper bag covering his head emblazoned with the words “I am not famous anymore”. Upon entrance into the gallery, visitors are first placed into a holding room which features a large table complete with “implements” such as: a pair of pliers, a bottle of whiskey, a Transformers toy, an Indiana Jones whip, flowers, a book of love poems, Belgian chocolates, a ukulele, an anthology of Daniel Clowe’s work and a glass jar filled with twitter comments printed on them. Visitors are given the opportunity to select an item from the offerings and are then silently escorted to the curtained room on an individual basis where they are greeted with a silent and disguised LaBeouf.
Visitors are encouraged to do as they wish with their implement as Shia remains silent throughout with the paper bag over his head. LaBeouf will be subjected to humiliation or forgiveness all at the discretion of the visitor. No cameras are allowed and implements are collected upon exit.
More bizarre behavior or performance art? You decide.